Well, we'll tell you.
The cows are grass-fed and spend over 300 days outside each year
We know the farmer and the farm where our British beef comes from
We partner with farms which work in harmony with nature, benefiting living creatures, including insects, mammals and birds, supporting the soil, air & water quality, returning them to natural healthy state
The farms are audited (by an independent third party) every year, working towards continuous improvement in: water quality, air quality, soil health, biodiversity (soil, plants, insects, and mammals).
42.3% lower greenhouse gas emissions compared to mainstream sources of beef (in technical terms that’s referred to as ‘European beef value’) which has been third party verified by Farm Carbon Toolkit and MyEmission. Read more about it
here.
Moving to regenerative beef was a central part to reducing the carbon impact of our menu and our total business. We’ve reduced our beef emissions by 60% over the past two years*. Changing how we source and serve beef we forecast a overall company emissions by 11%**.
Not only is it better for the planet, we think it tastes better too.
*Based on FY22 volumes and forecasts based on 12 weeks purchases in FY24.
** Based on purchase forecasts from a 12 week period in FY24, against FY22 purchase volumes.
